Mind the Generation Gap Ep 2: Debunking Gen Z Myths with Eloise Armstrong

Is Gen Z truly “lazy”, or are they simply working differently?

In this episode of Mind the Generation Gap, Louise Kennedy (founder of Oculus HR) is joined by Eloise Armstrong, the creative powerhouse behind The Very Social Media Girl.

Eloise shares her incredible journey from starting out as a travel agency apprentice to running a thriving social media agency that collaborates with global brands and major events like the Pride of Britain Awards.

We’re pulling back the curtain on the reality of being a “digital native” in the high-stakes world of modern entrepreneurship.

In this episode, we explore:

The Screen Time Struggle: The reality of 10-hour daily screen times and why it’s so difficult to “switch off” from a digital career.
Challenging the Stereotypes: Confronting the “entitled” labels often given to her generation and discussing the intense drive required to build a business from scratch.
The Power of Authenticity: Why Gen Z values “real” content over polished corporate imagery and how organisations can maintain trust online.
The Entrepreneurial Mindset: How a “just winging it” attitude and a desire for creative freedom led Eloise to choose self-employment over a traditional 9-to-5.

Connect with our Guest:

✨ Eloise Armstrong (The Very Social Media Girl)