Why is there such a massive disconnect between how different generations communicate at work?
In our series premiere, host Louise Kennedy sits down with Steven Parker, Managing Director of Phonetic Digital, to decode the digital habits of Gen Z.
In this episode, we discuss:
- The Death of the Inbox: Why Gen Z is moving away from traditional email and toward “instant-first” platforms.
- Leadership Evolution: How business owners can shift from “command and control” to a more collaborative, tech-native style.
- The B Corp Mindset: Why values-led leadership is non-negotiable for the newest generation of talent.
- Technical vs. Human: Steven’s secrets to bridging the gap between complex digital strategy and genuine human connection.
About Our Guest: Steven Parker Steven is the Managing Director of Phonetic Digital, a B Corp certified agency specialising in SEO and digital strategy.
With 20+ years of experience, he helps businesses bridge the gap between technical complexity and human connection.
Website: https://phoneticdigital.co.uk/
LinkedIn: / stevenparkerseo
