Over the last few months, we have seen the new owners of SAFC arrive and start to make changes to Sunderland football club. The changes have been much needed for many years now, the supporters have been loyal but the loyalty started to waiver.
The difference we (the public) have seen within the club over the recent weeks have been amazing. The public are behind them 100%, you have the supporters interest, the local children are attending the matches again, the club are taking interest in the supporters opinions, asking the supporters to help (fitting the new seats) and make the changes they need to make it a great business model and a fantastic club.
The Directors who are managing the club are making a difference and doing it very quickly, they are out in the public eye, investing in local businesses and engaging the fans. All credit to them and what they are starting to achieve – it is very much to be admired.
As part of their changes they have started a business club, the idea is that, local businesses are supporting and investing in the club whilst also having the opportunity to build their own network of contacts.
As a business, supporting SAFC it is a great opportunity, to be involved in the local area and support what is going to be a fantastic journey.